Scope of work
RecoAI team was responsible for the integration: tracking user events and creating visuals for recommendation widgets. We created recommendation widgets in placements such as:
- Product page
- Search page
- Category page
- Cart page
- Home page
- After adding to cart popup
Each placement has distinct recommendation strategies attached which are adjusted to the context of the placement. The strategies are tested in real-time and their share is adjusted according to their performance.
Results
The results of introducing the recommendation system is that 12% of sales is being generated by RecoAI recommendation system. Worth noting also that RecoAI is 2x faster to load than previous solution.
