Together with LVMH and Dior we worked on a solution to identify one-timers and created a more systematic approach to turning them into returning customers.
Our approach was based on an idea that customers can be viewed as a collection of events, such as creating an account, buying a product or a service, but also receiving a phone call or an email. This innovative way of thinking allowed us to identify one-timers and create a systematic procedure of engaging and, as a result, turning them into returning customers. As a result, our algorithms helped to achieve a significant lift, based on active customers engagement strategies.
